Start for
Free with Sail.game
Create your account, build your Game Card and explore the dashboard.
Deck Pass is free for every studio, with no time limit.
Every game is reviewed by a person. Before a game is listed, our team checks that it fits what our publishers are looking for, and that applies to the free plan too. We know the publishers personally, so a game that gets in doesn't get lost among random listings.
Matching goes beyond filters. We meet publishers directly and combine what they tell us with data on their audiences. Your game reaches the people most likely to care about it.
Publishers use Sail.Game for free, and we take no commission on deals.
Our Pricing Plans
Deck Pass
Be present.
Entry Cruise
Be found.
Standard Cruise
Go looking.
Premium Cruise
Go anywhere.
Free/year
Per studio. Forever.
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1 active game
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Business game card builder
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Listed in publisher search
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Anonymous publisher signals
€99/year
or €9 / month, no commitment
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1 active game
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Active matching with publishers
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Answer publishers
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Steam key manager
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Limited reporting
€499/year
or €49 / month, no commitment
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3 active games
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Named publisher signals
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Message matching publishers
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Full toolset
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Full reporting
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50 credits / month
€999/year
or €99 / month, no commitment
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Unlimited games
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Message any publisher
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Priority matching
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Top listing & spotlights
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Full reporting
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120 credits / month
FAQ
Sail.game is a matchmaking platform (“match engine”) that connects game developers with publishers and investors based on real criteria (genre, budget, platform, timeline, stage) so both sides spend less time on irrelevant outreach and more time on real-fit conversations.
The platform is built around a qualified network of 250+ onboarded publishers. On the developer side, games are hand-approved so the catalog stays focused on quality projects, not volume.
Sail.game is built by gaming industry veterans with 25+ years of experience each (200+ years combined) - from Cyber Sail Consulting, Eikin Labs, and partners. Originally, it was an internal tool used to support our consulting work.
As more and more teams started looking for publishers, we couldn’t cover the demand one-by-one, so we opened the platform to the public to scale the same structured, business-driven matchmaking approach.
We stay in direct touch with publishers (including regular in-person meetings), so you’re not “shouting into the void”, the platform is backed by a real, long-built network of industry contacts.
It’s not a static directory: publishers can filter by real mandate criteria, and developers get matched to relevant partners instead of “shotgunning” outreach.
No. Sail.game increases the quality and relevance of introductions, but no platform can guarantee a deal, final decisions always depend on the project, timing, portfolio needs, and negotiation between both parties.
Your game card is what publishers evaluate. The more precise your data (stage, budget range, platforms, timeline, unique hooks, proof points), the better the matching and the higher the chance the right partners will shortlist you.
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A clear one-liner + genre and positioning.
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Strong pitch materials (trailer, gameplay, key art, deck).
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Production facts: stage, team size, timeline, budget needs, target platforms, business model.
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Traction/proof (wishlist numbers if available, community, playtests, awards, press, metrics).
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What you’re looking for (publishing, funding, co-dev, marketing support, regions).
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Yes - but depending on your plan and workflow, some edits may require a tier upgrade or a review step. If you need a fast change (e.g., updated trailer, demo link, new milestone), contact support and we’ll help.
Sail.game is built around verified industry partners and aims to reduce random cold outreach. Our team has direct relationships with publishers, and we prioritize credibility signals (clear company identity, real portfolio, real contacts) to make it harder for bad actors to blend in.
Not always. Traction helps, but publishers also invest based on concept strength, team credibility, production quality, and market fit. A great game card can compensate by being extremely clear on positioning, scope, budget, and what makes the project a fit.
Sail.game’s core focus is discovery and matching - getting your game in front of the right business partners. Depending on the offer/plan, we can also provide pitching guidance and feedback to help you present the game in a more marketable way.
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Complete the game card thoroughly and honestly (no “TBD” for key business fields if you can avoid it).
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Make your materials publisher-ready (clear trailer, concise deck, tight pitch).
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Be specific about what you need and why your game fits a publisher’s portfolio.
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Keep the card updated as you hit milestones (new demo, awards, traction, major production progress).
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You’ll be notified in the platform, and the next step is typically a direct conversation (intro / meeting) to evaluate mutual fit, materials, and next steps (NDA, build review, deal discussion).
Sail.game’s matching and filters are designed to surface the most relevant partners based on your game’s criteria.
In some cases, we can also suggest targets based on portfolio fit, but recommendations will always depend on what you publish on your card (and on publisher mandates that may change over time).
First, double-check that the demo is public on Steam and correctly linked to the main app page. Then refresh/reconnect the Steam data on Sail.game (if available in your dashboard).
If it still doesn’t show, contact support with your Steam app ID and we’ll investigate, we’re actively improving public demo detection and display.
